Case Study
Northern California Home & Landscape Expo
Expanding Audience Reach, Elevating Visibility, and Delivering Seamless Execution
Project Summary
The Opportunity
The Northern California Home & Landscape Expo, the region’s largest event of its kind, sought to expand its reach beyond its core audience to engage a broader demographic, while maintaining strong attendance and standing out in a competitive event landscape.
Having worked together for over five years, the opportunity evolved beyond media buying into a comprehensive visibility strategy—one that required not only results, but consistency, reliability, and trusted execution at every level.
The Strategy
Unleashed Advertising & Advocacy implemented a fully integrated campaign designed to maximize reach, engagement, and media impact.
Broadcast placements across NBC, CBS, and FOX, HGTV, Food Network, Golf Channel, ESPN, Bravo combined with Streaming, OTT, and geo- targeted digital campaigns focused on behaviorally targeted audiences
Created and managed a targeted YouTube campaign designed to reach a 35+ demographic while expanding awareness among new audiences.
Secured television segments, live on-site coverage, podcast features, and in-studio interviews highlighting trends, features, and what to expect at the “Big Show at Cal Expo.”
Elevated a nonprofit partner through strategic media exposure, including a live television segment, podcast feature, and a highly visual $5,000 donation moment designed for both broadcast and social amplification.
Coordinated interviews, managed talent, and conducted walk-and-talk segments, bringing the show experience directly to viewers while ensuring messaging remained strong and aligned.
Facilitated a strategic partnership with American Furniture Galleries, introducing a $10,000 home makeover giveaway that amplified visibility for both brands.
Oversaw execution from planning through post-event recap, delivering comprehensive analytics, media coverage, and assets for continued promotion and exhibitor growth.